Content first approach

Our website is a public sector website that delivers services to people in Monmouthshire. The people in Monmouthshire come to the website for a key purpose, often to complete a task such as finding their next bin collection day. We can see from data collected from the website most users do not browse the site but come to complete their task before leaving the website.

In February 2014, our statistics show that only 5.2% of visitors went to the homepage of the website- most users went directly to a content page. The most popular pages on our website are jobs, leisure timetables, bus timetables and planning applications- not the homepage.

It is this reason we  focus on developing site content and transactional capabilities- to make those specific tasks easier and faster to complete for users.


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